Digital Marketing

How to Create Friendly Content for Readers and Search Engines


Content is king and if you want to stand out from your competition, it’s essential that your content is optimized for both readers and search engines. That means combining SEO, reader-friendly writing and technical requirements into one comprehensive approach for creating the best online content possible.

Create User-Friendly Content that’s Easy to Read

The initial step in making your content more user-friendly is making sure it can be read on a smartphone or tablet screen. That means using short paragraphs and headings, as well as breaking up the text into bite-sized chunks that mobile device users will find enjoyable.

Include a call-to-action at the beginning and end of your blog post to keep readers engaged and encourage them to visit your website, where it can turn more leads into customers.

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Use images that are readable and relevant for mobile devices

Visual content is an ideal way to convey complex ideas in a format easily accessible on small screens. You can even incorporate videos, infographics and more for even greater appeal.

Make sure your photos are of high quality and have a minimum file size to help speed up loading on your website. Utilizing a lossless compression plugin or image editor can help reduce the size without compromising quality.

Linking to Other Pages on Your Website

Linking to related pages on your website is essential for building trust with search engines like Google and Bing, as well as helping boost page ranking for related keywords. This also helps foster a sense of community on the page.

Avoid Duplicate Content and Utilize Appropriate URLs

Incorporating a well-crafted keyword in the title can also improve searchability of your content. This helps search engines rank it more effectively, leading to more views and leads for your website.

Be wary of keyword stuffing, or using too many keywords in one article. Doing so can negatively affect your content’s readability and search engine ranking, so be mindful when using them.

Before creating your content, research target keywords and determine their intent. This will help you decide how best to write for each keyphrase as well as the structure of the piece.

Use keywords with search intent in your headlines, body text and images to optimize your page for those specific terms.

By identifying keywords used by your audience, you can gain insight into how best to structure your content.

Testing whether your keywords are effective requires running a test with an analytics tool or software that allows you to view how users engage with your content. This type of experiment can give you valuable insight into whether or not these changes were successful.

Make sure your titles and meta descriptions are optimised for mobile devices, which will help boost your search ranking. Do this by including a call-to-action or other important information such as location and contact details.

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